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Direct linkSimpson, Christopher – Association of Governing Boards of Universities and Colleges, 2006
In a university's time of crisis, reporters will often attempt to catch the president and board members in conflicting responses in order to develop a "gotcha" news story. It is important for leaders not to take the bait. In times of crisis, board members and institutional leaders must not only control the message and flow of…
Descriptors: Reputation, News Reporting, Governing Boards, Higher Education
