Use of market research to enhance college admissions publications is discussed. The role of marketing in recruitment materials is examined, sources of market research on and off campus are noted, suggestions for conducting original research are offered, and applications of research to preparation and evaluation of recruitment materials are…

The Proactive Action Model (PAM) is an approach to social studies education that involves students directly in research-type activities. Using the PAM technique, students may research a variety of social studies topics and follow a logical process of thought and inquiry towards a tangible product such as a report or presentation. This application…

Advice on gathering information about foundations for college fund raising is offered. Information sources should be evaluated based on cost, quality, reliability, completeness, and ease of use. Noncommercial and commercial sources can both be useful. (MSE)

Describes a course aimed at developing library self-reliance in students that was offered through a predominantly Black outreach program at Evergreen State College. Highlights include the classroom environment and course content, which were constructed collaboratively by students and librarians, and guidelines for similar courses. (CLB)

This manual contains nine articles intended to assist student financial aid professionals in conducting research. Initial chapters provide basic information for those starting to do such research while later chapters deal with more complex issues. Some chapters include appendices that provide examples of the techniques under consideration. from…