"Who Do You Think You Are?" helps parents, school counselors, and administrators get teens thinking about--and interested in--their future careers. Success in college and beyond relies on thorough prior preparation; by identifying interests and passions early on, young people are better able to plan for the career they want by mapping…

A tested approach to college enrollment management is presented that offers a system to assess and develop options for researching, maintaining, or improving enrollment goals. The new approach, the Enrollment Management Matrix, consists of three dimensions: (1) key variables in enrollment management (institutional product, data and information,…

This guide is intended to aid high school students in their educational planning. Colleges and universities state their policies in granting college credit for successful completion of Advanced Placement (AP) examinations in high school. The guide also represents certification of these policies to the Department of Education and to the Minnesota…

Colleges are using current students' and their parents' enthusiasm for the institution as an effective recruitment tool. Student contact with prospective students on campus visits, hometown contacts, and parent phone calls to prospective students' parents are useful strategies. Most are volunteers though some students are paid for their time as…

Presents the findings from a national survey of high school counselors on college advising. Some findings indicate that more attention to how counselors undertake the college advising role may be warranted. Includes five tables. (MD)

This pamphlet provides an overview of the historic role, accomplishments, and challenges which face historically black colleges and universities (HBCUs) as they carry out their unique mission. It summarizes the efforts of the Department of Education aimed at strengthening HBCUs, while assuring that higher education programs do not discriminate on…

A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…

For many individuals, opportunities for higher education in America are unknown. To meet the long-existing demand for guidance in this area, this volume instructs professionals in all facets of college advising. It shows advisers (school-based counselors, teachers, administrators, and independent counselors) how to motivate and prepare students to…

Concerns about published comparisons of colleges and universities are organized into a framework to guide further research. A systematic method for addressing specific issues about the guides is presented, and the environment in which the guides are used is examined. Research needed to assure that the guides make a valued contribution and are fair…

As part of an early awareness initiative, the United States Department of Education developed an interactive software package to provide early information to middle school and high school students about postsecondary education opportunities, costs of attendance, and availability of financial aid. This user's guide describes how to install and use…

Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…

The first of two articles on the psychological dimensions of the school-to-college transition looks at the rising anxiety of high school seniors applying to and selecting colleges, at the importance of rituals in the transition process, the stress of decision-making about the future, and the changes occurring during the senior year in high school.…

The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…

Detailed information and recommendations are offered for helping students through each step of the admissions process, from planning for college to enrolling and selecting courses. The handbook is designed for college admissions officers, student services professionals, registrars, and secondary school counselors and administrators. The 32…