Reviews and discusses the new 28-page booklet defining "Guidelines and Standards for Measuring and Evaluating PR Effectiveness." States that it is the result of a nine-month project carried out by an eight-member task force. (PA)

An assessment of newspapers from ghost towns in the United States is proposed in this paper as a means of improving the definitions of frontier journalism beyond national time periods, expansion over geographical space, and primitive policy and practices. It is suggested that an evaluation be made by measurement and appraisal of those newspapers'…

The development of motion visual instructional messages should proceed according to systems principles. This would permit the creation of more effective visual messages, allow educators to use more effectively the various media as communication tools, and assist in the refinement of the instructional development process. Like any system, a system…

This is the expanded third edition of a book that lists research, organizations, and publications in the field of communications. The book's first three sections are guides to research, listing universities with communications research programs, nonacademic institutions that conduct communications research, and organizations that support…

The model developed by the Computer Based Project for the Evaluation of Media for the Handicapped in Syracuse, New York to evaluate the use of captioned films for the deaf with mentally handicapped and emotionally disturbed children is briefly described, followed by a review of recent research conducted by the project staff. Among the areas which…

Proposes a framework to help course developers design criteria for optimal media deployment. The merits of radio, television, audio, video, and print are briefly compared with computer-based media and analyzed in light of six types of media characteristics: symbol system, access, controllability, student reactivity, interactivity, and adaptivity.…