This handbook gives practical suggestions for organizing and conducting publicity campaigns. It is directed to media publicists working for private agencies, studios, stations, or networks; however, the methods and principles discussed apply to all fields of publicity. The book discusses the following topics: the publicity campaign; the press kit,…

This staff development module is part of one of three groups of career guidance modules developed, field-tested, and revised by a six-state consortium coordinated by the American Institutes for Research. This module is designed for helping professionals who have the responsibility of providing career development services to adults employed in…

Written by filmmakers with five years experience as part of a cooperative for the distribution of feminist films, this handbook is designed primarily to instruct filmmakers on how to distribute their films and to assess whether self-distribution is advisable. Mainly non-theatrical use of 16mm films is discussed, with emphasis on educational…

One of 33 self-paced instructional modules for training industry services leaders to provide guidance in the performance of manpower services by public agencies to new or expanding private industries, this module contains three sequential learning activities on monitoring training programs for progress and expenditures. The first activity is…

This booklet of do's and don'ts was prepared to help individuals or community organizations obtain radio and television time for publicity, promotion, or public relations messages. The list covers general suggestions for presentation of the message to stations and more specific requirements for radio and television stations. Proper procedures such…

This document presents a collection of energy conservation ideas gathered from a survey of Texas cities and via a national search of recent technical information. The conservation ideas presented are grouped into categories of: administrative concerns, public buildings, public vehicle fleets, transportation systems, municipal utilities, alternate…

The instructional booklet explores various occupations in the occupational cluster of manufacturing. In the first chapter, the student is briefly introduced to the occupational cluster concept and to the general area of manufacturing. Chapter 2 describes jobs involved in the production of materials and processing of goods. Chapter 3 discusses…

Intended for staffs of sheltered workshops for handicapped individuals, the guide presents a plan for selling the workshop idea to industry, hints on meeting obstacles, and ideas for expanding and upgrading workshop contract promotion. Brief sections cover the following topics (example subtopics are in parentheses): finding work contract prospects…

This handbook endeavors to provide information and advice to noncommercial broadcasting stations on how to perform ascertainment studies in conformance with Federal Communications Commission (FCC) regulations. Additional suggestions are made to enable stations to obtain in-depth information about community needs, wants, and interests. The…

Guidelines for authors in writing for vocational education journals are presented and explained. The article stresses the importance of writing for the particular audience and of following the distinctive journal style, including when and how to use popular or technical style, with examples. (MF)

This directory provides 1700 listings and evaluations of poetry publishers--300 more than in the previous edition--along with complete submission and contact information. Listings include both domestic and international markets, from mass circulation and literary magazines to small presses and university quarterlies, and contain complete profiles…

This completely updated edition of a marketing manual for writers ages 8 to 18 provides over 150 listings of markets and contests that accept submissions from young writers. The manual's listings discuss the kind of material the organization wants, the editor's or sponsor's remarks and suggestions, what a writer can expect in the way of pay,…

Presents an alternative approach to teaching Systematic Transition Metal Chemistry with the transition metal chemistry skeleton features of interest. The "skeleton" is intended as a guide to predicting the chemistry of a selected compound. (Author/SA)

This document contains information about professional positions at the National Aeronautics and Space Administration (NASA). The following five types of information are included: (1) the kinds of work NASA does; (2) appropriate fields of college study for those who want to work for NASA (including space sciences, earth sciences, fluid and flight…

There are several areas within radio for a college intern. An internship in sales becomes highly useful in exposing the student to the financial end of the business since many college broadcasting programs emphasize production, journalism, and law. Although there are many students who enjoy working in production, many of the smaller stations do…