Marketing and the Political Environment.

Hamon, Peter G.

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Peer reviewed

ERIC Number: EJ497944

Record Type: CIJE

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0024-2594

EISSN: N/A

Marketing and the Political Environment.

Hamon, Peter G.

Library Trends, v43 n3 p431-49 Win 1995

Explores how to analyze various political processes which affect resource allocation to libraries. The marketing of library "products" is discussed, and practical strategies for assisting the individual librarian in political processes are offered. (AEF)

Descriptors: Decision Making, Evaluation Methods, Input Output Analysis, Library Funding, Library Materials, Library Services, Marketing, Political Influences, Resource Allocation, State Aid, Strategic Planning

Publication Type: Guides - General; Opinion Papers; Reports - Evaluative; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A