ERIC Number: EJ361967
Record Type: CIJE
Publication Date: 1987
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Image Building Starts at Home.
Sharpe, Deede; Harville, Vic
Vocational Education Journal, v62 n8 p33-34 Nov-Dec 1987
The authors present a marketing strategy that can be adapted by vocational educators to improve public opinion of the program. The strategy consists of four steps: (1) defining the image, (2) communicating image to newcomers, (3) communicating image through environment, and (4) conveying image in communications. (CH)
Publication Type: Journal Articles; Guides - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
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Author Affiliations: N/A
