ERIC Number: EJ212661
Record Type: CIJE
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Plan Your Advertising Budget.
Britt, Steuart-Henderson
College Store Journal, v46 n6 p64-66 Oct-Nov 1979
Methods for establishing an advertising budget are reviewed. They include methods based on percentage of sales or profits, unit of sales, and objective and task. Also discussed are ways to allocate a promotional budget. The most common breakdowns are: departmental budgets, total budget, calendar periods, media, and sales area. (JMD)
Descriptors: Advertising, Budgeting, Budgets, Business, College Stores, Merchandising, Planning, Public Relations, Publicize, Retailing, Salesmanship
Publication Type: Journal Articles; Guides - General
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
