As obtaining education funding becomes increasingly competitive, family literacy programs must communicate their message of success to receive public and private funding and support. A critical component of educational excellence is parental engagement, but how do communities and schools effectively implement parent engagement and family literacy, especially during challenging budget times? This resource outlines tangible methods of sustaining engagement through all seasons. This document outlines planning and execution steps and considerations for programs to explore as they expand and reinvent their sources of funding. Planning and preparation will enhance the likelihood of identifying and attracting new sources of support. [Toyota provided funding for this guide.]