This manual is intended for groups who wish to establish reading motivation programs on the local level. The organization and operation of the program are outlined in detail, as are the program standards and the steps necessary to qualify for federal funds. Sections in the manual cover the following topics: building an organization, raising funds, recruiting volunteers, selecting books that arouse interest, planning motivational activities, involving the community, and assessing the program. The manual concludes with information on the "Inexpensive Book Distribution Program for Reading Motivation," available through Reading Is Fundamental. (MAI)