ERIC Number: ED146907
Record Type: Non-Journal
Publication Date: 1976
Pages: 21
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
If You Want Air Time.
National Association of Broadcasters, Washington, DC.
This booklet of do's and don'ts was prepared to help individuals or community organizations obtain radio and television time for publicity, promotion, or public relations messages. The list covers general suggestions for presentation of the message to stations and more specific requirements for radio and television stations. Proper procedures such as contacting the program director and maintaining good relations with the station staff are stressed, as well as knowing the subject of the message and being open to suggestions on production techniques. Included are sample public service announcements and news releases for radio and television. (JAB)
Descriptors: Broadcast Industry, Community Organizations, Mass Media, Organizational Communication, Programing (Broadcast), Public Relations, Publicize, Radio, Telecommunications, Television
National Association of Broadcasters, 1771 N Street N.W., Washington, D.C. 20036
Publication Type: Guides - General
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: National Association of Broadcasters, Washington, DC.
Grant or Contract Numbers: N/A
Author Affiliations: N/A
