This community relations packet provides information and materials to help both new and experienced adult education directors and teachers build effective community relations for their adult education program. The content, in seven brief sections, (1) covers the goals of a community relations program, the community relations process, the benefits of advanced planning, and objectives for a community relations calendar; (2) presents a one-year calendar of events; (3) discusses effective use of newspapers in publicizing programs and includes a sample news release; (4) covers brochures, fliers, and posters and includes some facts about the printing process, specific details on economizing, and several posters and charts for promotional use; (5) discusses radio and television publicity and includes sample radio and television messages; (6) discusses the preparation of a promotional speech and includes a sample speech; and (7) suggests people and organizations that should receive promotional letters and includes seven sample letters. A list of references is attached. (EM)