This guide is based on a study of how to improve population programs in universities. Staff from 25 universities contributed questions and answers that serve as much of the content of the guide. The guide is intended to sharpen the map of the world of population program building in universities. The guide identifies 23 features of programs that are classified as most important considerations. These include program balance, program development, program emphasis, program image, place in the university, program leadership, funds, and program evaluation and control. Discussions of each are elaborated. (RH)