Librarians and media specialists need to know how to develop a political campaign for the improvement of student learning through increased public support for school library media programs. The first step is to organize, with a steering committee and a network of people, for communication and action. Goals must be formulated, priorities established, methodologies developed, and costs estimated. Planning and implementation involve analysis of the current situation, specific and detailed statements of needs to be met, and ways to communicate these needs. Communication must be established with politicians, educators, the public, and other organizations through personal contacts, letters, telephone calls, the news media, and other local means. Appendixes contain a test of political awareness, information sources, and some sample materials. (LS)