This self-instructional study guide is part of the materials for a college-level programmed course entitled "Marketing and Society." The study guide is intended for use by students in conjunction with a related textbook, a workbook, a review guide, and a series of instructional tape casettes. The study guide contains a brief introductory section and instructions for students, as well as eight major units that focus in turn on planning marketing strategy, markets and buying behavior, product strategy, distribution strategy, promotional strategy, pricing strategy, controlling marketing programs, and criticisms of marketing. Each unit consists of a brief introduction, a list of goals and specific performance objectives, an outline of the significant ideas presented in the unit's instructional casette, a study directory that identifies relevant sections in the textbook, workbook, and review guide, a series of practical exercises and an answer key for the exercises, and a self-diagnostic test with answer key. (JG)