This monograph seeks to help teachers focus on the development and maintenance of positive attitudes toward reading. Selected research studies are reviewed in order to delineate variables apparently associated with attitudes. Techniques for assessing attitudes are also reviewed, and advice is given on kinds of item-sampling, methods of administration, interpretation, validity, and reliability. Specific attitude scales for grades one through three and for grades four through six are included. A separate chapter describes ways to assist students in developing and maintaining appropriate attitudes toward reading. A checklist of practices to help the teacher develop and maintain positive attitudes, annotations of selected attitude assessment instruments, and a list of studies of student reading interests are also included. (AA)