The individualized learning package for secondary consumer education deals with consumer buying as influenced by advertising. The teacher's section of the package contains a statement of purpose and instructional objectives. Equipment and materials (specific textbooks, audiovisual aids, and sources for sample post-test advertisements) needed for the unit are listed. The suggested method of evaluation requires the use of a pretest, self-tests, and a post-test. Answer keys and copies of these tests are included. The student section contains learning objectives, the pre-test, and three lessons to be completed independently. The lessons cover the functions of advertising for sellers and consumers, kinds of advertising, and wise use of advertising. Behavioral objectives, instructions (which list materials needed, specify the number of activities to be done, and indicate the level of competency required on the self-test before proceeding), learning activities, and a self-test are presented for each lesson. The activities involve reading (textbook or material in the package), viewing films, and finding and analyzing various advertisements. A list of activities for further study completes the student section. (MS)