The textbook is intended for use in college methods classes in business education and is a practical how-to-do-it guide containing many examples, illustrations, and techniques adapted from actual classroom observations and experience providing variety, socialization, discussion, and problem solving in the classroom. The text is based on the premise that classroom procedures utilized in teaching the basic business subjects differ considerably from those employed in teaching the skill subjects. Chapters cover: basic business subjects, psychology of learning, student motivation, individual differences, dramatization and visualizing teaching, concept development and problem solving, teacher planning, evaluation of learning and teaching effectiveness, general teaching methods, and specific teaching techniques. Each chapter concludes with questions, activities, and projects. The final chapter on specific teaching techniques and suggestions (133 pages) provides ideas for teaching eight basic business topics (American business system; money and banking; economic risks and insurance; money management; being a good consumer; savings and investments; effective use of credit; government, business, and labor) including various instructional aids (guide sheets; attitude inventories; ideas for introducing unit topics; student activities; sources of supplementary materials; and transparency masters, posters, and bulletin boards). (Author/BP)