The handbook's purpose is to improve recruiting methods for adult basic education (ABE) programs and is the outcome of an Iowa project that solicited responses from ABE coordinators in two questionnaires. The information is organized around major topics. Each topic is followed by possible solutions, implications, and a summary. Various recruiting methods, with special emphasis on the use of mass media, are discussed. The role of the professional recruiter is examined, considering selection criteria, a job description, qualifications, and training. Recruiting problems specifically related to urban and rural communities are also discussed. Retention of ABE students is one problem common to both urban and rural areas. Iowa's referral system is described and the addresses and telephone numbers of institutions offering ABE classes is provided. The questionnaire used in the study is appended. (SD)