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Malickson, David L.; Nason, John W. – 1977
The object of this book is to aid copywriters in creating effective advertising. It suggests orderly procedures for planning advertising, as well as some simple writing guidelines. Chapters discuss the function of the copywriter, organization and relationships, adapting advertising for the medium in which it will appear, applying psychology, basic…
Descriptors: Advertising, Broadcast Industry, Information Dissemination, Layout (Publications)
Download full textAmberson, Max L.; And Others – 1974
The report is a composite of competency interviews and a compilation, evaluation, and analysis of data on agricultural products occupations (bakery, dairy, meat, and flour milling industry job titles). The study was conducted to obtain information which would identify the knowledge, skills, and attitudes needed by employees in selected job titles…
Descriptors: Agricultural Occupations, Bakery Industry, Dairy Farmers, Data Analysis
Parker, Lois; And Others – 1977
Designed to assist administrators, teachers, and counselors with the development, implementation, and administration of a student internship program, this administrative handbook begins with a program description of an internship program in Montgomery County, Maryland, in which students are released from school for part of the day or part of the…
Descriptors: Administrator Guides, Business, Career Education, Career Exploration
