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The School Administrator's Publicity Handbook, with 74 Story Ideas in Handy Checkoff Format. Internal and External PR for Maximum Media Exposure and an Orderly System for Setting Up the Program. Operations Notebook 5.
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Association of California School Administrators, 1973
This booklet presents brief, detailed guidelines intended to aid school administrators in developing and managing a publicity program for schools. Primary emphasis of the discussion is on generating publicity and media exposure; only cursory attention is devoted to the other facets of a complete public relations program. Major topics of discussion…
Descriptors: Administrator Guides, Elementary Secondary Education, Organizational Communication, Press Opinion