This workbook presents the essential principles of successful marketing and applies the proven strategies used by the private sector to attract customers for their products to the recruitment of clients for employment and training programs. It also provides the tools and how-to's to develop recruitment strategies. Informative materials, lists of…

This manual for managers, supervisors, and union representatives presents information on how to implement a comprehensive program of voluntary reduced work time (V-Time) options for employees. (V-Time allows full-time employees to reduce work hours temporarily while retaining benefits.) It reports mainly the experiences of two counties and two…

This handbook, one in a series of works dealing with adult literacy education, is designed for use by volunteers who are responsible for recruiting students into literacy programs. Addressed in the first part of the guide are various steps in organizing a recruitment campaign that include getting to know the program staff, learning about the adult…