This booklet presents brief, detailed guidelines intended to aid school administrators in developing and managing a publicity program for schools. Primary emphasis of the discussion is on generating publicity and media exposure; only cursory attention is devoted to the other facets of a complete public relations program. Major topics of discussion…

This manual provides information to assist bar association staff and officers in explaining the role and function of the bar and in dealing with critical public-relations problems. Sections discuss the use and value of public relations, public relations and the role of the bar, public-relations problems, and major public-opinion problems…

The purpose of this handbook is to set forth, for the day-to-day use of school board members, some of the proven methods of attaining and holding public interest and support of the schools. Guidelines are offered, adaptable to local situations, on measuring public opinion, press relations, the public relations team, advisory committees, handling…