This handbook gives practical suggestions for organizing and conducting publicity campaigns. It is directed to media publicists working for private agencies, studios, stations, or networks; however, the methods and principles discussed apply to all fields of publicity. The book discusses the following topics: the publicity campaign; the press kit,…

Designed for self study, this publication contains information to aid Naval personnel in meeting the occupational standards for advancement to Journalist First Class and Chief Journalist. The first section, a "Rate Training Manual," is divided into 11 chapters: The Path to Advancement, Public Affairs Policy and Procedures, Public Affairs…

Designed to meet the job-related metric measurement needs of commercial photography students, this instructional package is one of six for the communications media occupations cluster, part of a set of 55 packages for metric instruction in different occupations. The package is intended for students who already know the occupational terminology,…

Designed to meet the job-related metric measurement needs of students interested in litho photography, offset stripping, and offset platemaking, this instructional package is one of six for the communication media occupations cluster, part of a set of 55 packages for metric instruction in different occupations. The package is intended for students…

Focusing on communications-related occupations, this document is one in a series of forty-one reprints from the Occupational Outlook Handbook providing current information and employment projections for individual occupations and industries through 1985. The specific occupations covered in this document include advertising workers, interpreters,…