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Download full textAdvance CTE: State Leaders Connecting Learning to Work, 2021
Social media is an increasingly important communications tool that can be used to effectively reach families, employers, policymakers, and other audiences that need to know about the value and promise of Career Technical Education (CTE). This guide from Advance CTE explains how to effectively use social media, explains how to integrate messages…
Descriptors: Vocational Education, Social Media, Marketing, Video Technology
Direct linkDudley, Taela; Hall, Stephanie; Acosta, Alejandra; Laitinen, Amy – Century Foundation, 2021
Since the advent of online education, some colleges and universities have looked to third-party companies for help developing, marketing, and providing their online degree and certificate programs. But in recent years, those companies have expanded to run more and more of their clients' online programs. An industry has developed around online…
Descriptors: Online Courses, Higher Education, Program Administration, Accreditation (Institutions)
Sharpe, Deede; Harville, Vic – Vocational Education Journal, 1987
The authors present a marketing strategy that can be adapted by vocational educators to improve public opinion of the program. The strategy consists of four steps: (1) defining the image, (2) communicating image to newcomers, (3) communicating image through environment, and (4) conveying image in communications. (CH)
Descriptors: Employer Attitudes, Marketing, Postsecondary Education, Public Opinion
Newton, Greg – 1986
This workbook presents the essential principles of successful marketing and applies the proven strategies used by the private sector to attract customers for their products to the recruitment of clients for employment and training programs. It also provides the tools and how-to's to develop recruitment strategies. Informative materials, lists of…
Descriptors: Adult Education, Employment Programs, Job Training, Marketing
Louisiana State Dept. of Education, Baton Rouge. Div. of Vocational Education. – 1985
This information is designed to assist agents or solicitors in the task of helping proprietary schools alleviate the current criticism and complaints relative to unlawful and unethical practices in the marketing area of the industry. The definition of an agent or solicitor is provided. Information is presented on the ethical conduct of agents. The…
Descriptors: Accountability, Codes of Ethics, Laws, Marketing
Prince George's Community Coll., Largo, MD. – 1977
This paper, prepared by a task force comprised of representative faculty members of Prince George's Community College, presents a conceptual outline for a "marketing process" which emphasizes assessing community and individual needs and then providing services responsive to those needs. The model considers both marketing strategies aimed at…
Descriptors: Adult Students, Community Colleges, Community Services, Delivery Systems
