Descriptor
| Evaluation Methods | 1 |
| Guidelines | 1 |
| Media Research | 1 |
| Public Relations | 1 |
| Standards | 1 |
Source
| Public Relations Review | 1 |
Author
| Lindenmann, Walter K. | 1 |
Publication Type
| Guides - General | 1 |
| Journal Articles | 1 |
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Peer reviewedLindenmann, Walter K. – Public Relations Review, 1997
Reviews and discusses the new 28-page booklet defining "Guidelines and Standards for Measuring and Evaluating PR Effectiveness." States that it is the result of a nine-month project carried out by an eight-member task force. (PA)
Descriptors: Evaluation Methods, Guidelines, Media Research, Public Relations
