This introductory, secondary level course in advertising design provides a vocational orientation to art education. The concern of the course is the eventual use of commercial art--to persuade consumers to buy goods and services. Objectives of the course include competencies in the technical aspects of commercial art and an awareness of consumer…

See SO 007 721 for general information on the philosophy of the Quinmester Visual Arts Educational Curriculum. Intaglio Design II, a quinmester course, involves experimentation and production of successful plates demonstrating the techniques of engraving, drypoint, mezzotint, and aquatint and builds on the skills learned in the first course of…

Several intermediate performance objectives and corresponding criterion measures are listed for each of 12 terminal objectives for a basic commercial and advertising art course. The materials were developed for a two-semester (2 hours daily) course to enable tenth, eleventh, and twelfth grade students to develop competencies in the care and use of…

An introduction to the Quinmester Visual Arts Education Curriculum, of which this is one course of study, can be found in SO 007 721. Serigraphy, the process of silk screening, involves a variety of techniques for the student to use as a medium of expression. Use of stencil, tusche, film, and the construction of equipment are included in this…

This guide offers information on the most recent developments in art direction, film and video, the fine arts, graphic design, illustration, children's book design and illustration, industrial design, and photography. Each section first describes the career area, outlining important major fields and their subspecialties and covering their basic…

Several intermediate performance objectives and corresponding criterion measures are listed for each of eight terminal objectives for an intermediate commercial and advertising art course for high school vocational students. The materials were developed for a two-semester (3 hours daily) course involving specialized classroom, shop, and practical…

The set of learning experiences acquaints students at the fifth grade level with some of the greatest achievements in the fine arts. While exploring a variety of careers in the graphic arts, students become aware of the tools, materials, and equipment as well as the skills needed to utilize them. Through group activities in the graphic arts, they…

This secondary art curriculum is divided into 41 sections which may be taught separately or grouped for a full year course. It is intended as a resource for teachers, students, and others interested in curriculum development. The first 22 sections are recommended for junior high grades: sections 1-11 deal with design elements and principles and…

This course outline has been prepared as a guide to help the student gain mastery in the proper brush techniques required for proficiency in brush lettering. The skills of Brush Lettering 1 are a prerequisite. Consisting of 135 clock hours, the course prepares the student to understand brush lettering for poster production and advertising layout.…

This outline is presented as an introduction to help the student become familiar with the many facets and requirements to be adhered to in the field of Commercial and Advertising Art. The student is given an in-depth orientation to the entire course content, including rules, regulations, safety factors, and employment opportunities available in…

This course offers a comprehensive study of the psychological and visual stimuli necessary for successful poster design. Prior to entry into the course, the vocational student must display mastery of the skills in speedball pen lettering, color, and brush lettering. The student receives a thorough exposure to the processes involved in poster…

The course outline has been prepared as a guide to help the student become proficient in the skills required to execute speedball lettering. Prior to entry into the course, the vocational student will display mastery of Pencil Lettering. Consisting of 135 clock hours, the course is organized into five instructional blocks: (1) orientation to…

The course is comprised of two comprehensive courses totaling 135 hours of classwork. Orientation to commercial and advertising art is a necessary prerequisite to entry into the course. The first half of the course introduces the student to the function and operation of the cutawl machine. Through supervised classroom practice, the student…

This is the first volume in a series that includes the syllabi for advanced elective courses in art education for grades 10, 11, and 12. The course objective is to provide a multiplicity of visual experiences in the drawing and painting areas of the graphic arts and photography that are broad in scope and that will challenge the student's ability…

The course outline is offered as a guide to teach the student the proper procedure in Commercial and Advertising Art Pencil Hand Lettering as it applies to several of the most popular type faces. The student will first master pencil stroking methods and branch off to specific mastery of type faces. Natural talent and aptitude, inherent taste, an…