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Hezel, Richard T.; Mitchell, Josh – Hezel Associates (NJ1), 2005
To be successful, institutions marketing courses and programs overseas will confront a myriad of issues. Where should the savvy higher education institution begin the process of exploring and selling into the market? This document provides guidance by sketching a planning process that is vital to the successful development of a global presence in…
Descriptors: Foreign Countries, Online Courses, Distance Education, Educational Environment