Several intermediate performance objectives and corresponding criterion measures are listed for each of eight terminal objectives for an intermediate commercial and advertising art course for high school vocational students. The materials were developed for a two-semester (3 hours daily) course involving specialized classroom, shop, and practical…

The course is comprised of two comprehensive courses totaling 135 hours of classwork. Orientation to commercial and advertising art is a necessary prerequisite to entry into the course. The first half of the course introduces the student to the function and operation of the cutawl machine. Through supervised classroom practice, the student…

Offered as an exploratory course in the highly technical field of container and packaging design, emphasis is placed on refined knowledge of the basic techniques used in preparing visuals, color camps, and working drawings. Study of related information such as consumer psychology and color, layout, and lettering is included in this studio oriented…

The learning experiences in the teacher's guide provide second, third, and fourth grade students at the primary level with the opportunity to participate in the creation and production of greeting cards. Students explore different kinds of cards and become involved in the production process of a simulated greeting card company. They learn about…