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Download full textMichigan Univ., Ann Arbor. School of Natural Resources. – 1981
This document is designed to help community organizations and public interest groups in southeastern Michigan succeed in gaining the attention of local (and perhaps national) media. Chapter 1 provides a framework, a process, with which to approach media planning, describing the various media available, starting with newspapers, television/radio,…
Descriptors: Communication Skills, Communication (Thought Transfer), Environmental Education, Information Dissemination
