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Institutional Research: The Key to Successful Enrollment Management.
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Clagett, Craig A. – 1991
Enrollment management includes the processes and activities that influence the size, shape, and characteristics of a student body by directing institutional efforts in marketing, recruitment, admissions, pricing, and financial aid. Institutional research plays an essential, if not the key, role in enrollment management. This report discusses the…
Descriptors: College Administration, College Planning, Community Colleges, Data Analysis