Presents the steps used in developing a marketing plan for an abstracting and indexing service, based on the operating experiences of BioSciences Information Service. Organizational activities, measurements to be applied to the plan, media choices involved, and allocation of marketing funds are discussed. (Author/CLB)

Developed through a joint effort of the Oklahoma Library Association (OLA) and the Oklahoma Department of Libraries (ODL), this planning approach to library development is designed to lead a public library through the developmental process and identify a series of actions that will direct it toward planning for excellence. Introductory material…

Prepared as an outline of the long-range South Carolina Library development program required by the Library Services and Construction Act (LSCA), this document describes: (1) the library public, with emphasis on the disadvantaged, illiterate, blind and physically handicapped, persons with limited English speaking ability, the elderly, and the…

This document contains the instructional technology strategic plan for the Arlington Public Schools (APS) as developed by the Instructional Media & Technology (IMT) Department, which was established in 1992. The mission of this department is to support teachers, students, and related instructional staff in the effective use of instructional,…