In this teaching case, we describe an experiential learning project that allows students to perform sentiment analysis on a set of tweets (posts made on the social media platform, Twitter) by collecting and analyzing posts that include key words selected by the students. Sentiment analysis refers to the process of identifying and categorizing…

Which components of grammar teaching--accuracy, meaningfulness, and appropriateness--are you the least comfortable including in your classroom activities? This Reflective Question and many others await your discussion and analysis in this revised edition of TESOL Press's best-selling "Teaching Grammar," which explores different…

The Florida Coalition Against Domestic Violence (FCADV) was a nationally recognized nonprofit until 2019 when scandalous newspaper headlines such as "$7.5 million payday for the head of this Florida nonprofit" alerted the public that something was amiss. The nonprofit was sued by the state and disbanded. In this teaching case, we…

Art and design students in higher education often prioritize design skills over written communication. With the opportunity to restructure courses around increased asynchronous flexibility arising from the COVID-19 pandemic, the author of this manuscript (who is also the course instructor) has developed a hybrid-blended course design in the art…

This article presents a curated collection of 10 teaching innovations debued at the Association for Business Communication's 87th annual meeting held in Tampa, Florida, USA, and online October 2022. This "My Favorite Assignment" 27th edition introduces readers to classroom-ready ideas to help students gain personal and professional…

Courses: Introduction to public speaking, advanced public speaking, hybrid/survey introduction to communication. Objectives: At the end of this activity, students will be able to (1) explain the elements of a speaking outline and discover these elements in real-world speech examples, (2) recreate outline formats effectively in their personal…

E-journaling invites students to reflect upon and synthesize their experiences, readings, discussions, and presentations in a series of electronic entries, usually viewed only by the student and the instructor. E-journaling assignments have become easier to complete and grade in the last few years because they are now supported by learning…

Courses: Visual Rhetoric, Visual Communication, Multiplatform Journalism, Advertising, Journalism, Public Relations. Objective: This unit activity requires that students analyze and produce imagery with the help of semiotic theory. Students will: (1) learn to connect theory with practice holistically by simultaneously practicing visual analysis…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Course: This assignment is a unit activity designed for use in a skills-focused undergraduate public relations, organizational communication, or crisis communication course. Objective: The goal of this activity is to increase students' understanding and ability to apply message design concepts in an unfamiliar context. Students will work…

At the Center for Integrated Access Networks (CIAN), an Engineering Research Center funded from 2008-2018 by the National Science Foundation, the education department worked to develop new and innovative digital resources to engage students in learning science content. One resource created, the CIAN Comic Book, focuses on educating students about…

Courses: Organizational Communication; any advanced communication course that can benefit from using a case study approach. Objectives: This semester-long case study assignment asks students to write a case study around an organizational communication issue based on their empirical data collection of a real organization. Students are expected to…

This article presents a technique for interweaving information literacy (IL) into a pre-existing assignment of an introductory general education human geography course. The course, titled Geography of Sport, represents a unique opportunity to introduce students to contemporary methods of geographical study and analysis through a range of…

"Place" is a central concept in geography. Geographers focus considerable attention on describing and understanding the nature of places and variations from one place to another. The collection of data and the measurement and analysis of the characteristics of a place requires that its boundaries are defined. How and where we draw…

"Writing, Redefined" gives teachers the power to change what "counts" as writing in schools and classrooms, opening the doorway to students who may not consider themselves to be writers, but should and can. Shawna offers alternative and engaging writing assignments that are visual, aural, and multimodal that will involve all…