Anatomy of a 30-Second Lesson.

Braden, Roberts A.

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ERIC Number: EJ205071

Record Type: CIJE

Publication Date: 1979-Apr

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ISBN: N/A

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Anatomy of a 30-Second Lesson.

Braden, Roberts A.

Audiovisual Instruction, v24 n4 p14-17 Apr 1979

An analysis of an effective television commercial pictureboard would reveal (1) general message design, (2) sensory appeal, (3) audio and visual cliches as cues, (4) attention gimmicks, (5) memorability concerns, and (6) information loading. (CMV)

Descriptors: Communication (Thought Transfer), Educational Principles, Guidelines, Material Development, Merchandising, Television Commercials

Publication Type: Journal Articles; Guides - Classroom - Teacher

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A