This cluster guide, which is designed to show teachers what specific knowledge and skills qualify high school students for entry-level employment (or postsecondary training) in marketing occupations, is organized into three sections: (1) cluster organization and implementation, (2) instructional emphasis areas, and (3) assessment. The first section discusses goal-based planning and includes a proposed cluster curriculum, a sample curriculum schedule, allied support courses, information about program management and Oregon manpower data. Section 2 contains suggested course goals, performance indicators, and suggested learning activities in orientation, career guidance, economics, human relations, communications, mathematics, sales promotion, operations, management, and independent study. The third section briefly discusses assessment as it relates to goal-based planning. Appended material includes job descriptions from the Dictionary of Occupational Titles; Oregon manpower data; suggested equipment, facilities, and supplies; and an instructional analysis for organizing learning experiences. (LRA)