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Peer reviewedSmith, James R. – Journalism Educator, 1980
Describes the use of content analysis by a journalism class in studying television news. Indicates that the method is flexible, generates familiarity with quantitative approaches to the analysis of broadcast journalism, can result in increased awareness of the complexity of the broadcast news medium, and increases student motivation. (TJ)
Descriptors: Content Analysis, Data Analysis, Higher Education, Journalism Education
Wulfemeyer, K. Tim; Mueller, Barbara – Communication: Journalism Education Today (C:JET), 1991
Discusses a study of "Channel One," a commercial television news program for high school students. Discusses supporters' and critics' reactions to the service. Reports that most Channel One commercials are aimed at teens and feature teen characters and pleasure/attractiveness themes. Suggests using the commercials as the focus of…
Descriptors: Audience Analysis, Content Analysis, High School Students, High Schools
