Descriptor
| Business Communication | 1 |
| Class Activities | 1 |
| Higher Education | 1 |
| Metaphors | 1 |
| Persuasive Discourse | 1 |
| Rhetorical Criticism | 1 |
| Schemata (Cognition) | 1 |
| Text Structure | 1 |
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| Bulletin of the Association… | 1 |
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| Blyler, Nancy Roundy | 1 |
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| Guides - Classroom - Teacher | 1 |
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Peer reviewedBlyler, Nancy Roundy – Bulletin of the Association for Business Communication, 1993
Suggests that understanding the "tools of rhetorical analysis" in relation to persuasion can help business communication teachers better incorporate the concept of consensus building into their courses. Discusses incorporating rhetorical techniques (using metaphors, calling on readers' schemata, and using narratives) into a business…
Descriptors: Business Communication, Class Activities, Higher Education, Metaphors
