Suggests possible uses historians can make of film materials drawing on the Cooper Library (University of South Carolina) collection. Stresses the need for using outtakes to show an accurate sense of unedited history. Illustrates the value of film in understanding European fascism, and urges coordinating textbooks and film for an effective…

This book is designed to develop students' skills both as consumers and as producers of persuasion. The book explains, with examples from diverse media campaigns, strategies of persuasion constantly used in the mass media, in political rhetoric, and in advertising. The book covers material on persuasion theory, persuasion research, and persuasion…

Suggesting it is a good idea for students to try their hands at doing media research themselves, this book presents a number of research projects that students will find interesting and that they can do with minimum experience in a limited amount of time. The second edition has added chapters on experimentation, historical research, comparative…