In this book, the author shows how good research can be methodologically inventive, empirically rigorous, theoretically-alive and practically relevant. Using materials ranging from photographs to novels and newspaper stories this book demonstrates that getting to grips with these issues means asking fundamental questions about how we are influenced by contemporary culture. The book is designed to be relevant to any degree course on research methods, and to challenge perceptions by helping readers think "out of the box" about the nature and process of doing qualitative research. Contents include: (1) Introduction (Making a Space for This Book); (2) Innumerable Inscrutable Habits (Why Unremarkable Things Matter); (3) On Finding and Manufacturing Qualitative Data; (4) Instances or Sequences?; (5) Applying Qualitative Research; (6) The Aesthetics of Qualitative Research (On Bullshit and Tonsils); and (7) A Very Short Conclusion.