As part of the preseminar materials for participants at a seminar on dissemination processes and effective schooling, the purpose of this document was to help the participants consider issues in the dissemination, utilization, and implementation of research on effective schools. The document comprises a series of quotes, excerpts, statements, models, analogies, metaphors, and questions on a number of issues. Among these issues are information dissemination and utilization, the dissemination practitioner, change strategies, the role of state education agency officials, educational planning, school improvement at the school and individual levels, educational change, the Research and Development Utilization Program, linkage and linking agents, and the technological, political, and cultural perspectives on innovation. A brief listing of additional resources is also attached. (RW)