Methods of planning and administering mail surveys, developing questionnaires, and analyzing data are reviewed. Each review section is followed by an annotated list of selected readings. Topics discussed in planning a survey include decision making; survey designs; sampling plans; and ethical considerations. Developments of instruments and tupes of attitude measures are discussed in the section on survey instruments. Survey management is concerned with the mechanics of distributing and collecting the questionnaires, coding, and checking for errors. Data analysis focuses on nonresponse analysis, computer usage, and the choice of statistical methods. A 365-item bibliography and a subject index geared to the bibliography are appended. (MH)