Methods of planning and administering mail surveys, developing questionnaires, and analyzing data are reviewed. Each review section is followed by an annotated list of selected readings. Topics discussed in planning a survey include decision making; survey designs; sampling plans; and ethical considerations. Developments of instruments and tupes…

Suggesting it is a good idea for students to try their hands at doing media research themselves, this book presents a number of research projects that students will find interesting and that they can do with minimum experience in a limited amount of time. The second edition has added chapters on experimentation, historical research, comparative…

Featuring 11 articles of original research, this collection presents selected works from the proceedings of the ninth Annual Communications Research Symposium. Following are the titles and authors of the articles included: (1) "Issues in Inferring Media Effects from Surveys" (S. H. Chaffee); (2) "Expectancy Value Theory and…

This book in intended to train students in reading a research report critically. It uses actual research articles as examples including both good and flawed studies in each category and provides interpretation and evaluation of the appropriateness of the statistical analyses in each study. Individual chapters usually include two sample studies and…

Middle school and high school students need to develop many skills in order to investigate environmental issues and know the basics of citizenship action strategies. This student guide is designed to teach students how to investigate and evaluate environmental issues and actions. The guide is presented in six modules. Module 1 introduces the…