In early-decision programs, high school students apply to their first-choice college and receive an admissions decision by December of their senior year. These programs are binding, meaning that if a student is accepted into a college through the early decision process, he or she must rescind applications to other colleges and forgo the chance to…

This fact sheet provides a checklist for selecting a college. Student objectives and college characteristics are considered and 17 educational and personal interest areas frequently cited as important by students are listed. Other areas covered include: computer programs and guidebooks, sources for gathering information, applying for admission,…

This digest summarizes in a question and answer format a full length report of the same title. It addresses trends in college student enrollment patterns with an emphasis on behavior underlying student choice of college. Demographic changes and cuts in important sources of student financial aid brought significant enrollment declines to higher…

As a result of the recent growth in homeschooling in the United States, colleges and universities have received an increasing number of applications from home-schooled students. Admissions officers have found it necessary to assess whether and how their admissions requirements should be modified to allow fair review of the credentials submitted by…

The guide offers information on undertaking a comprehensive, well-organized, programmatic approach to college planning. "The College Search: Defining the Problem" provides an overview of college-planning problems and offers solutions. A comprehensive, systematic 6-year time line is included. "Planning for Gifted Students: What Makes Them…

This digest summarizes selected data from the American Indian supplement to the 1993-94 Schools and Staffing Survey (SASS). Three Indian school types are compared: schools controlled or funded by the Bureau of Indian Affairs (BIA/tribal schools), public schools with 25 percent or more Indian enrollment (high Indian enrollment (HIE) public…

This digest summarizes in a question and answer format a full length report of the same title. It addresses the importance of recruiting minority students for diversity at institutions of higher education. Noted are increasing numbers for these groups along with the current low education levels found among minorities and the potential shortage of…

Approaches to developing a successful marketing program for universities that is fair to both students and the academic integrity of the institution are considered. A comprehensive marketing plan includes market research, positioning, strategy formulation; recruitment/admission, communications, curriculum evaluation, retention, and evaluation.…