The efforts of college student affairs professionals aimed at improving student life, integrating new student groups, and attracting and retaining students are becoming critical to institutions attempting to maintain enrollments of qualified students, ensure academic achievement, place graduates, and develop supportive alumni. Changes in student…

The efforts of college and university student affairs professionals, who aim to improve student life, integrate new student groups, and attract and retain students, are becoming critical to institutions attempting to maintain enrollments of qualified students, ensure academic achievement, place graduates, and develop supportive alumni. Changes in…

Internal and external changes affecting higher education and responses that student personnel workers can take are discussed. Societal changes that influence colleges include a declining birth rate, changing sex roles, and shifts to an information-based society. Notable political trends that affect colleges include accountability requirements,…