This volume addresses trends and issues in enrollment management at institutions of higher education over the last thirty years. It reviews such state-related issues as access, accountability, and dwindling financial and political support; federal government aid and regulations; public perceptions of higher education; and demographic implications. Additionally, public university administrators throughout the country were surveyed and asked to identify key elements of their enrollment management programs; to diagram administrative structures; to explain which of four models committee, coordinator, matrix, or division most closely approximated the structure at their institution; to evaluate their enrollment management program and its longevity; to discuss ethical concerns; and to provide advice to newcomers. Summarizing this information, text chapters do the following: cover demographics; define the four models of enrollment management; examine links between enrollment management and other institutional programs; review earlier enrollment management studies; examine enrollment management practices at major public universities in all areas of the country; define appropriate structure and mission; list three general goals of enrollment management; examine the value and credibility of higher education; examine how to evaluate quality; note the role of faculty; provide advice to the novice; and examine some ethical dilemmas. An appendix presents the survey sent to administrators and an interview guide. (Contains approximately 110 references.) (CH)