Since culture provides a direction for discovering a sense of coherence between stability and change, therapeutic change can be established when clients become aware of their cultural rules. This digest examines techniques developed for ethnographic research that can be applied directly to the career counseling interview. Ethnography assumes that dimensions of meaning in cultural experience can be uncovered through the study of language. Ethnographic interviews can be grouped under three major categories: 1) Descriptive questions, which elicit clients' thoughts on some aspect of their culture or world; 2) Structural questions, which generate the domains clients use to describe their worlds; and 3) Contrast questions, which are used to discover the meaning of, and the relationships among, the terms that clients have already mentioned. Because ethnographic interviewing is different from traditional interviewing techniques, it may be important to let clients know of this difference at the outset. Counselors should act as collaborators and should view clients as teachers. Likewise, specific principles and procedures inherent in ethnographic research should be followed, such as questions posed in cultural terms, the repetition of contextual information, and mapping tasks, in which clients visualize their cultural scene through the use of diagrams. (RJM)