School leaders can generate student motivation by creating an atmosphere where academic success and the motivation to learn are expected and rewarded. Leaders can create a school culture conducive to learning by shaping the instructional climate and using activities and symbols to communicate goals. School restructuring that creates a positive psychological environment also influences student motivation. School leaders can create this environment by establishing policies and programs that: stress goal-setting and self-regulation, offer student choice, reward "personal bests," foster teamwork, and teach time management skills. A school's organizational structure is another influence, which can offer intrinsic rewards and enhance student autonomy. School leadership can also promote motivation by demonstrating a school value system that creates consensus around goals related to motivation and achievement. Lessons from the school leader's personal life and from noneducational settings can also be applied to education. Recognizing and rewarding success in all forms is important. (LMI)