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Dzierlenga, Donna | 1 |
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Dzierlenga, Donna – New Directions for Community Colleges, 1981
Provides references to ERIC documents dealing with marketing community colleges. Covers the purpose of marketing, planning, and implementing marketing programs, the extent to which marketing is being used, descriptions of programs and activities at individual institutions, and the role of institutional research in support marketing. (DD)
Descriptors: Community Colleges, Institutional Research, Literature Reviews, Program Descriptions