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Download full textMiddleton, Ernest J., Ed.; Mason, Emanuel J., Ed. – 1988
Presentations at this conference focused on the following topics: (1) the recruitment and retention of minorities in teacher education; (2) history and social psychology of the issue; (3) futuristic views and minority participation in the 1990s; (4) comparison of teacher education programs in traditionally black and white institutions; (5)…
Descriptors: Higher Education, Minority Group Teachers, Preservice Teacher Education, Program Development
Mehallis, Mantha Vlahos – 1981
This literature review examines the utilization of community needs assessment data in program planning and evaluation efforts at community colleges. The review first defines and looks at the purposes of community needs assessments, noting that while such studies are purported to facilitate the planning and evaluation of credit and non-credit…
Descriptors: College Planning, Community Colleges, Community Needs, Community Study
Grabowski, Stanley M. – 1981
Approaches to developing a successful marketing program for universities that is fair to both students and the academic integrity of the institution are considered. A comprehensive marketing plan includes market research, positioning, strategy formulation; recruitment/admission, communications, curriculum evaluation, retention, and evaluation.…
Descriptors: College Admission, College Applicants, College Bound Students, College Choice
Richards, Michael D.; Sherratt, Gerald R. – 1981
The historical role of institutional advancement and the specific activities and trends currently affecting it are reviewed, and four strategies for advancement programs are suggested. Institutional advancement includes alumni relations, fund-raising, public relations, internal and external communications, and government relations, and its…
Descriptors: Alumni, College Administration, Cooperative Programs, Educational Finance
