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Download full textPaulsen, Michael B. – 1990
This digest summarizes in a question and answer format a full length report of the same title. It addresses trends in college student enrollment patterns with an emphasis on behavior underlying student choice of college. Demographic changes and cuts in important sources of student financial aid brought significant enrollment declines to higher…
Descriptors: College Applicants, College Choice, Declining Enrollment, Economic Climate
Mabry, Theo N. – 1987
Simply stated, enrollment management is the process of defining enrollment goals and establishing procedures to reach these goals. The approach consists of a variety of interdependent activities, which can include the clarification of institutional mission, long-range planning, academic program planning, marketing and recruitment, retention, and…
Descriptors: College Administration, College Planning, Community Colleges, Enrollment Influences
Penn, Garlene – 1999
This digest presents principles of enrollment management for institutions of higher education. It reviews the three decades since the introduction of the term "enrollment management," noting the goals of: (1) defining the institution's nature and characteristics for appropriate marketing; (2) incorporating all relevant campus…
Descriptors: Accountability, College Administration, Educational Finance, Enrollment Management
Paulsen, Michael B. – 1990
This report discusses enrollment planning by colleges and universities as it concerns the understanding of why students choose to attend one particular college over another. First, the past responses of colleges to enrollment-threatening changes are presented. Next, an explanation is given of why knowledge of student college choice behavior is…
Descriptors: College Bound Students, College Choice, Colleges, Decision Making
Astone, Barbara; Nunez-Wormack, Elsa – 1990
Projections show steady growth in the minority populations of the United States, but entry rates of minorities into postsecondary education are shrinking. Institutions of higher education are now being called upon to exercise leadership in addressing the problem of minority education before it reaches critical proportions. This report examines the…
Descriptors: College Admission, College Environment, Demography, Diversity (Student)
Baldridge, J. Victor; And Others – 1982
The impact of demographic shifts and enrollment declines for higher education are examined, and possible institutional responses to these problems are studied. After a review of the national statistics and projections of future enrollment trends, attention is directed to the campus level and the dimensions of current enrollment problems. Based on…
Descriptors: Administrator Attitudes, Admissions Officers, Ancillary School Services, Change Strategies
